MARKETING // EDUCATION // LIFESTYLE // BUSINESS // DESIGN
Free Ways to Promote BusinessThe time when you could promote yourself free of charge on social media is definitely over. But some techniques can help you improve marketing outreach and promote your business online for free. In this article, we’ll be looking into four such methods. However, before we proceed any further, we should take a look at the results of recent studies. h2: Low Commitment on Facebook, Twitter, and InstagramCommitment is defined as the sum of all likes, comments, shares, favorites, and responses made to a post, divided by the number of followers the company in question has. In total, there were 1.6 million Facebook posts, 600,000 Instagram posts, and 2.4 million tweets of 1800 companies in 12 different industries analyzed. Clearly, you get the worst engagement on Twitter (0.048%), which means that you have to have two thousand followers to achieve a single interaction. In other words, publishing something on Twitter is like taking a long walk in a forest and whispering something quietly to yourself. On Facebook, the engagement level is about twice as large: on average, you get 0.09% interaction across all twelve industries, which means that you need just over 1,000 followers to achieve a single interaction. Instagram has an engagement rate of 1.60%, which is 18 times more than on Facebook. Posts that achieve the most interaction include the ones with photos and videos on Facebook and carousel posts on Instagram. Lower Chances of Commitment to Social MediaFor many years, interest in social media steadily increased. However, engagement has begun to decline lately, and here are several reasons for that. Last year, Facebook decided to invest more in "interaction between people." Thus, companies’ contributions have been deprioritized dramatically since then. You did notice that the number of companies’ posts in your news feed decreased significantly, didn’t you? Another explanation is that people are simply tired of promotion campaigns launched by companies on social media. And just as in the case with advertising, we have developed a mental filter that makes us simply not "see" corporate ads anymore. Promote Your Business EfficientlyYou can increase your audience's commitment by increasing the quality of the content you publish. Avoid publishing purely promotional items that tell your potential customers about the great deals you can offer them. It is a much better idea to let them know about how you’ve overcome difficulties and developed your company thanks to your products. Leave all boastful talk and superlatives for your friends and family members. You’ll get much better results if you provide your followers with information that gives them real benefits. Use Email MarketingThe reason you get so much mail is that it works. However, you have to do it the right way:
For that, you can use MailChimp or similar tools. BlogWe've said it before, and we say it again: start blogging, and do it frequently. Companies maintaining blogs have 438% greater value on search engines, which means that they appear much more often when you google them. Leave TracksYou see them mainly on Linkedin — people who comment on everything and everyone. That means that many people see them frequently. Here's how it works: Your comment on a person's post. Your comment ends up at the top and is visible directly below the post itself. Potentially, your comment will be visible to all that person's contacts. The same thing can be done by commenting on blogs and web pages that many people read — preferably those that your target audience is interested in. In your comments, try to add something valuable — an address for a page or a study that provides additional information. You can also ask questions to the author to get something clarified. Well, good luck!
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